Early Movers
Why We Choose What We Choose
How understanding bias, trust and emotion can lead to better decisions
Opening
We like to think that good decisions are rational. But in real life, decisions are shaped by much more than facts: bias, trust, emotion, timing, social signals, status, habits and gut feeling.
This matters in business every day.
Who gets hired? Which idea gets funded? Why do customers trust one brand and ignore another? Why do teams follow some people and doubt others? Why do people stand in line when easier options exist?
Session
About this session
In the second episode of Inside Decision, we look at the hidden forces behind judgement and choice. And ask how understanding them can help us make better decisions in organisations, markets and communities. This session brings together science and practice. Together, we explore a simple but powerful question:
How do we make better decisions when controlling our hidden forces and emotions?
Guests
Speakers
Prof. Dr. Lucia Lanfranconi
Professor & researcher @ Bern University of Applied Sciences (BFH) / Co-Head of the diversity, equity & inclusion office @ BFH
Her work focuses on work, organisations, equality and unconscious biases. She brings the research & consulting perspective and helps us understand how blind spots shape the way we judge people, ideas and potential - often before we notice it.
Hansmartin Amrein
Co-Founder Gelateria di Berna / Head of Economic Development at the City of Bern
His path connects aviation, entrepreneurship, brand building and location development. He brings the practice perspective from worlds where bias must be reduced, understood or even turned into trust, emotion and momentum.
Discussion
What we will get into
- Why we often misread people, ideas and opportunities
- How unconscious bias influences judgement in organisations
- When gut feeling is useful and when it becomes dangerous
- What business can learn from queues, rituals, signals and social proof
- How to design decision environments that reduce blind spots
Morning
Format
08:00–08:30
Arrival, Coffee & Breakfast
08:30–09:30
Short impulses and moderated conversation
09:30–10:00
Coffee & Networking
The talk itself is short by design. The room matters as much as the stage. Our events work across languages. Because Biel/Bienne does.
Audience
Who this is for
You'll be in a room with people who don't wait for permission to start. Founders, operators, researchers, investors , creative minds – united by the habit of moving before the crowd.
Access
Access
This session is primarily for the Early Movers Circle. Alongside that, we keep a small number of seats open for selected wildcard guests. We look at relevance, perspective and the overall mix around the table. That helps keep the conversation sharp and leaves room for a few unexpected voices.
Wildcard
Request a wildcard seat
If this conversation feels relevant to you, leave us a short note.
Support
Supporting organisations
Supported by organisations that care about what happens here.
